The Essential Components of a Business Growth Roadmap

How do you take your business to the next level?

If you’re hoping to figure it out as you go along or, worse, blindly expanding on ambition alone, you’re going to have a hard time. And it’s going to take forever to see positive results.

That’s why you need a roadmap to follow.

Like using Google Maps to guide road trips, your business roadmap will help your company grow in the shortest amount of time by taking the most efficient routes.

Working without one is like driving blindfolded in a foreign country.

How will you know how to budget for and allocate resources your company needs to operate and grow? Will your growth be aligned with your company’s vision? How will you get everyone focused on the same goal?

To keep your brand on the path to success — and to minimize the risk of expansion — you have to design a business growth roadmap everyone can get on board with.

Today we’ll cover the essential components of a business growth roadmap to help you create one for your company ASAP.

Grab this free growth roadmap template for your business. Download and customize it for your company now!

Truth: Your Business Needed a Growth Roadmap Yesterday

When’s the right time to expand?

It’s a question that haunts businesses in their infancy and well into their thriving success. So what separates companies that seamlessly grow from those struggling and failing?

Planning.

Large companies need a plan to unify all their separate departments under the same growth umbrella. When everyone knows the destination, it’s easier to caravan together on the path to achieving the same goal.

Small businesses often backburner growth strategies because they’re so bogged down in the day-to-day operations. This crucial mistake may keep you from reaching your full potential.

That’s why all companies need to set aside time to discuss their vision, write down their goals, and create a plan to achieve them.

Then, you and your crew will be able to take actionable steps in the right direction to grow strategically.

“If you decide not to grow, you may be paving a path to failure,” Patrick Latour, Senior Vice President of Growth and Transition Capital at BDC Capital, tells the BDC blog. “If you don’t grow, your competitors will, and that will put pressure on you.”

Here’s what you need to stay ahead:

The 9 Landmarks of Your Business Growth Roadmap

Your business roadmap should be able to fit on one page. That will not only make it easy to read, understand, and follow, it will force you to be direct with your goals and directions.

Every businesses’ needs are different, but every strategic growth plan should include the following 9 steps on the path to your expansion:

1. Your Mission Statement

Your Mission Statement is the declaration of why your company exists.

It explains the purpose of your business and addresses not only what you want to do for your customers, but how you plan to deliver.

You probably already have a Mission Statement, and that’s fantastic.

Your Mission Statement should:

  • Outline how your brand solves problems for customers
  • Clearly present the products/services you offer in your market/niche
  • Describe what makes you different from other companies
  • Be no more than one or two sentences—max

    Keeping your Mission Statement in the forefront of your employees’ minds reminds everyone why they’re hustling so hard.

2. Your Vision Statement

Similar to your Mission Statement, your Vision Statement is a short summary of your company’s future goals.

What do you want your company to achieve in five years? Ten years? 20 years down the road?

Add a one-sentence description of where you see your company and let it guide and inspire everyone on your team to move in that direction.

3. Your Company’s Core Principles (aka a Values Statement)

Your company operates under unique guiding principles that shape your business’ core beliefs. These values enticed your employees to work for you and matter to your customers (and investors).

As such, your guiding principles will probably never change. They’re part of your founding values, but you can also use them moving forward in your strategic development.

Add these principles to your roadmap to recall the passion that inspired your company to start doing what they do best.

4. SWOT (Strengths, Weaknesses, Opportunities, & Threats)

If you want to be the best, you have to admit you’re not perfect. And then take every step you can to improve.

By assessing your company objectively through a SWOT analysis, you’ll be able to understand your internal strengths and weaknesses; capitalize on opportunities you may be missing; and prepare for threats that pose a risk to your company’s growth.

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Gathering this information will give you intel to proceed in the most profitable direction. So collect your data and asses your current place in your market to brainstorm about how you think you can do better.

5. Find Your Competitive Advantage

The biggest marketing flaw in most companies is their failure to fully reap the benefits of their competitive advantages,” author Jaynie Smith tells the American Management Association.

Smith continues:

“Either [companies] think they have a competitive advantage but don’t. Or they have one and don’t even realize it. Or they know they have a strong competitive advantage but fail to promote it adequately to their customers and prospects.”

All these reasons make it a must to highlight why your company beats the competition.

When you start with these advantages (which may not be as strong as you initially thought), you and your team will be able to find ways to either make the most of these perks to set your company apart for your customers or rethink them entirely.

6. List Your Short and Long Term Objectives

It’s a good idea to plot short and long term objectives, or measurable goals, on your growth roadmap to create a deadline and a sense of urgency.

Aim to complete your short term objectives within a year or two; long term objectives could be projected three years out or longer.

When creating your roadmap, it’s important to be very specific about your goals. Vague objectives like “increase profits” or “expand social media presence” do little to give you actual direction.

Instead, you’ll want to outline the specifics you want your initiatives to take: the what, how, and when of your goals.

These objectives will give your employees an idea of where you plan to take your company. It tells investors you’re working hard to grow profits. And it sets up all the work that needs to get done.

For example, if you want to expand to new territories, a short term goal would be finding fully-furnished temporary office rentals in three hot markets by the end of the quarter. Your long term objective would be committing to a lease and establishing roots later down the road.

Short and long term objectives should work together to keep momentum strong on your way to achieving your goals.

7. Strategies to Accomplish Your Objectives

Now that you have your goals on paper, it’s time to figure out how to make them happen.

Your roadmap doesn’t need a detailed plan of attack, but you’ll need to explain the general strategies and tactics you plan to use (or want your team to follow through with).

teamwork

Ask yourself: What’s it going to take to make our vision a reality? What are the specific steps we need to complete?

This is where you transform the intangible ideas and goals into real directives you and your team can start executing.

8. Outline the Resources and Financial Means to Accomplish Your Goals

You don’t want to divert money to achieving your directives if it means you’ll be leaving another area of your company in the red.

When you take inventory of all the resources and budgets you have allocated for other parts of your business, you’ll have a better idea of what you can spare and devote to growing.

For example, if you know you historically see a huge profit in Q3, you can plan to direct some of that excess to completing an objective in Q4.

9. Determine How You’ll Measure Key Performance Indicators (KPI)

Each of your objectives should be easily measurable so you can track the effort you and your team put forth.

Determine how you’ll be tracking KPIs for your goals and then set monthly (or weekly, quarterly, etc.) targets for reaching them.

If you want to increase your social media outreach, for instance, you may set quotas for new followers, shares, or brand interactions for each of your social media platforms.

Keep checking in with your team to evaluate if your strategies need tweaking based on the data returning from your tracking.

A Well-Written Business Growth Roadmap Helps Your Business in More Ways than One

Just like your initial business proposals led to the founding of your awesome venture, let your business growth plan define your company moving forward.

Explaining how you see your company expanding will help your team work hard to achieve your shared vision. It also inspires investors to fund your progress.

Focusing your efforts also benefits your clients, who will undoubtedly see the unique value your company brings to the table. The more happy customers you have, the easier growth will be.

Customize this free business roadmap template using today’s tips! Download it now and get to work:

How Physical Office Space Can Grow Your Business

The mark of a business owner and entrepreneur is hours spent every day obsessing over the growth of your business.

There are plenty of ways to do that. More sales, obviously. Reduce costs, for sure. You might change your marketing message to attract new customers, move into a new vertical to capture a certain type of business, or develop a strategic partnership with another company. Hey, you might even pivot to a completely new industry! Those are all great, measurable tactics.

But it’s important to consider the unmeasurables: the little improvements to your business that can’t be quantified, but have an undeniable effect on your productivity and success.

Many businesses categorize office space as an expense. Well, as far as your accountant is concerned, an office is an expense, but you shouldn’t look at it that way from a strategic point of view.

Consider office space an investment. It’s not just a sign of growth. It can also be a cause.

Download our free resource: Why You Need a Physical Place for Your Clients and Customers to Visit

Interaction and Collaboration are Easier in Person

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We live in a world where communication is easy. You probably rely on tools like email, Slack, Skype or Trello to work with your team. There’s no doubt they give businesses plenty of flexibility. You can hire talent in another country and stay productive during travel or inclement weather.

But online tools aren’t perfect. There’s always something missing: The human element.
Collaborating with your team is far easier when everyone is in the same room. A majority of information is lost when we are forced to communicate through text or voice-only.

In 1971, psychologist Albert Mehrabian concluded that a significant component of all communication is nonverbal – especially pertaining to emotions. Mehrabian estimated that verbal communication only accounts for 7% of the information we’re trying to share when we communicate our feelings. Trying to pass emotion through your Slack channel is virtually impossible, no matter how adept you are with emojis. 🙂

“The beauty of communication is found in the nuance that’s only felt in face-to-face conversations,” says Mina Chang, CEO of humanitarian group Linking the World International. A lack of in-person communication can be damaging, she says, as team members “miss out on the reasoning behind decisions, making them less likely to engage. What’s more, it’s easier for them to feel less accountable. When making any kind of request, the probability of getting your desired answer is greater when you have a face-to-face meeting.”

According to a Cisco report, business leaders believe that in-person collaboration resolves conflicts (work and personal) and generates relationships for long-term success. Executives say that face-to-face meetings are important for project kick-offs, strategy sessions, coaching, crisis management, and contract agreements. (Check out this information for more on the study: The Power of In-Person.)

There’s no argument that the most effective teams are made of people who know each other well; people who spend a lot of time with one another. You and your team need to be emotionally invested in your company’s mission. That type of dedication requires solid relationships that just won’t form on Skype or Google Hangouts.

Plus, in-person communication is faster. Email and chat isn’t truly instant, and they’re both easy to ignore. A question across the table or check-in at the watercooler will keep your business moving.

Office Space Makes You Seem “Bigger”

office-makes-company-bigger

Perception is everything, right? Your clients and customers want to partner with a business, not one guy working out of his spare bedroom or a remote team that only meets monthly at a Starbucks.

Every business tells a few white lies to make the company seem bigger than it really is. You probably referred to your company as “we” and “the team” when you were still a solo founder. Or maybe you excused yourself for “a big meeting” when there was no such item on your schedule. A lot of small companies even pay for a post office box just so mail isn’t sent to someone’s home address.

There is a percentage of customers who are comforted by the perception of size. Their anxiety is alleviated by the success of their partners. They want somewhere to visit. They want to see your name on something – a sign, a door, anything!

B2B strategy and marketing consultant Lisa Shepherd says, “Risk-averse buyers regard size and an established market presence as bywords for credibility and reliability.”

An office makes your clients feel stable, like they have put their trust in the right place. A business who has gone through the trouble of setting up their own place in the world is less likely to run away with their money. You could have millions of dollars in the bank and a library of intellectual property, but some people just won’t do business with you unless you have an office.

Furthermore, office space improves your employees’ perception of the company. An office is grounded. It makes the business tangible. They can say “Here is where I work.” When they step into their new office space for the first time, they’ll have a real understanding of how well the business is growing and a desire to keep themselves a part of it.

If you’re looking for more ways to make your small business seem bigger, check out Secret Entourage’s list: 50 Tips To Make Your Small Business Look Bigger.

Networking is No Joke

office-networking

Have you ever wondered why similar businesses group together? Why is Silicon Valley a tech haven? Why do financial firms clamor for space on Wall Street?

It’s because we prefer to do business with people we know. We’ll even pay a premium to give business to our friends or someone proven.

John Swanciger, CEO of Manta (a small business advocate organization), says “New and aspiring business owners need to network to gather as much information about prospects, competitors and the industries they are targeting in order to make the strategic decisions that will set them up for success.”

Conferences and trade shows only take you so far. If you want to really meet the right people, you need to plant yourself in the midst of complementary businesses.

Don’t get me wrong – I’m not saying you should move to the hotspot in your industry. That might be many states away and unfeasible. However, many parts of the country have business districts where you’ll find like-minded entrepreneurs who also want to grow their business.

You may not be within driving distance of your industry’s titans, but maybe the accountant down the hall will trade advice for lunch. Maybe you’ll hire the marketing agency upstairs, or merge with the development firm across the street. Introduce yourself in the area, make friends, and always steer the conversation towards what you do.

The possibilities are endless, you just need to meet people. You can’t do that from your home office.

Oh, but make sure you investigate the area well when you view potential office environments. Find out who works nearby and how they might help you in the future.

Download our free resource to learn why you need a physical location for your clients and customers.

Over to You

Like I said before, office space boosts the unmeasurables. You can’t drop them into an equation, but an office makes your business credible, reliable and successful. Those feelings will resonate with other people (even subconsciously) to empower your business.

So what’s holding you back? Start your office space search today.

Everybody Needs To Move To Oklahoma City And Start A Business

Office-Space-Oklahoma

Minimal income tax. Low-cost of living. The two things that every fresh-faced entrepreneur wants to hear.

Furnished, business ready office suites at cheap and reasonable rates? Sounds too good to be true! Not in Oklahoma City! To say business is booming in Oklahoma City would be a drastic understatement. Status reports that there are more than 100 new small startups cropping up every month in The Cinderella City. With only 4.4% unemployment, ranked as number 4 on Forbes’ “Manufacturing Boomtown” list, listed as no.1 for economic strength in The Business Journal’s list, and no.1 in CNN’s book of “Most Business-Friendly Cities”, what is stopping anyone from moving to Oklahoma City? According to CEO of the Greater Oklahoma City Chamber of Commerce, Roy Williams, people are drawn to OKC for a variety of strongreasons. “It’s relatively easy to start up a business here. The revelatory environment, the access to capitol and the technical assistance. Small business development assistance – those type of infrastructure capacity and resource are here.” He says.

Oklahoma City is rich with culture – after you’ve landed in Will Rogers Airport, it may be difficult to believe you’re truly in The Midwest. Jazz and blues bars line downtown’s art-deco stylized streets. The Oklahoma City Museum of Art contains the most comprehensive collection of Dale Chihuly art work, including his 55-foot tall glass sculpture. From the deadCENTER Film Festival, to the abundance of American Indian organizations and shops (Oklahoma has 38 sovereign tribes), to the Bricktown Water Taxis, and across the way to Prosperity Junction, a 14,000 square foot replica of a 20th century cattle town – there is no shortage of fun and excitement in Oklahoma City.

Renting and owning real estate is a breeze in OKC. The city has some of the most affordable luxury apartments in the country. Executive suites start at $400 and many feature a variety of amenities – including but not limited to phone answering reception, office machines, internet, and cleaning services. Due to its low cost of living, Oklahoma City is also one of the country’s biggest hubs for recent graduates. For those who fear Oklahoma’s obesity rates, take a look at Mayor Mick Cornett’s “This City is Going on a Diet” project. In 2007, Cornett “challenged” the city to collectively lose 1,000,000 pounds. With nearly 50,000 participants and 8 years later, the city reached its goal. During the challenge, the city built new sidewalks and added 100 miles of bike trails to encourage citizens to be more physically active in their daily life.

Turnkey Office Space Releases Statement on High Growth Industries in 2014

As a leading countrywide online search service for businesses in need of office space, Turnkey Office Space recently released a statement commenting on the supply and demand of office space for High Growth Industries in New York City.

Turnkey Office Space, an office space search service, recently released a statement commenting on the need for open-plan, collaborative, Class B and C office spaces in New York City for High Growth Industries (HGIs). Company executives believe that due to a booming first quarter economy in New York City, the predicted growth of HGIs will indeed occur.

According to a May 28, 2014 Staten Island Live article titled, “New York City economy thriving, city comptroller says,” by Maura Grunlund, the highest number of New Yorkers are currently employed since 2000, leading to a “booming commercial real estate market.”
Co-founder Jonathan Bachrach believes that this recently reported growth is moving at a much faster pace than expected. “When the
‘Commercial Real Estate Competitiveness Study’ was released by late last year there was a prediction of business growth but, we never expected to see growth like this. With New York City’s economy growing faster economically than the nation’s, there is real concern for the HGI commercial real estate space.”

Bachrach, who is referencing a past December 2013 study titled, “Commercial Real Estate Competitiveness Study”, prepared by Alvarez & Marsal Real Estate Advisory Services and JRT Realty Group, Inc. for the New York City Economic Development Corporation, believes HGIs will represent the majority of growth for office space in major cities such as New York over the next 10 years. With the first quarter reports, he sees the results of this study being significantly accelerated.

According to the study, HGIs are broken up into 7 sectors: Healthcare, Education, Technology, Advertising, Business Services, Consulting, Non-Profit, and R&D. These sectors are projected to account for 60% of growth in total office space demand between 2013 and 2025.

Bachrach believes that with this recently reported first quarter growth, the demand for Class B and C office space will increase quicker than expected. “A lot of High Growth and tech firms are still in the early stages of their growth and are thus preferring class B and C spaces as opposed to higher end office space typically used by the Finance, Legal Services and Accounting sectors,” exclaimed Bachrach. “A company in a growing industry is not going to plunge straight into the best building in the area. Think about tech start-up companies; they are actively growing, but still have a certain level of risk.”

The study also found that New York City could experience a demand-supply gap in the future as real estate developers may decide to build more residential buildings over commercial buildings due to more favorable returns. While the industry has not yet reported this after first quarter, Bachrach believes that this, along with the financial status of most HGIs, will lead to a shift in what the traditional office space looks like.

To compete for top millennial talent, companies are also changing their mindset on what the office looks like, according to a November 10, 2013 article by the New York Times titled, “Embracing the Millennials’ Mind-Set at Work.” HGIs are meeting the demands of millennial workers by building out these class B and C workspaces to offer more collaboration.

“Open-plan, collaborative build-outs are increasingly becoming the norm for high growth startups and tech firms,” said Bachrach. “Since these industries are projected to represent the majority of growth in demand for office space in the future, the tendency toward the collaborative, co-working-type build-out is likely to continue.”

About Turnkey Office Space: Turnkey Office Space is a countrywide search and consulting services for companies seeking office space. They specialize in office suites, virtual offices, and co-working spaces. Turnkey can be reached via their websitehttps://www.turnkeyofficespace.com and by phone at 1-888-282-8555.

The Business Friendship: Success Stories

Some of the world’s most established and prosperous businesses were the brainchildren of true blue friendships.

Two close friends come together with a similar vision and drive… and boom! History is made. Is it always a good idea to go into business with a pal, maybe not? But we at Turnkey Office Space are optimistic people, and have churned out a list of some of the country’s best and brightest duos-turned-high-flying-entrepreneurs.

Ben Cohen and Jerry Greenfield of Ben & Jerry’s Ice Cream. The two both grew up in Long Island and were best friends from middle school. They idea of an ice cream business was conceived during gym class. After college and a series of random jobs, the two decided to take their adolescent dreams by the reigns and open up shop. In 1978, they took an ice cream making course by mail, put down a $12,000 deposit on a renovated gas station in Burlington, VT, and opened up ‘Ben & Jerry’s Home Made’. Who would’ve predicted that churning milk by hand could eventually lead to entrepreneurial stardom?

Evan Williams and Biz Stone of Twitter. Stone grew up in the middle-class suburbs of Wellesley, Massachusetts. He dropped out of college twice, then started a popular blog which eventually landed him a job at Google. It was there that he met future Twitter co-founder, Evan Williams. Williams comes from similar roots, specifically Clarks, Nebraska a tiny farm town. He also dropped out of college, taught himself how to code and took a development job in Silicon Valley. Along with Jack Dorsey, the three conjured up the fastest marketing and social tool the global interwebs have ever seen: Twitter.

Steve Jobs and Steve Wozniak of Apple. The tried and true tale of two friends running the world, we know it’s an obvious one but had to include it our list. Wozniak and Jobs first met while Wozniak was an undergraduate at UC Berkeley and Jobs was in high school. The two bonded over their mutual fascination for “electronics and pranks”. Wozniak was the designer and engineer, devising the hardware, circuit board and operating system for Apple I. Jobs was the marketing and development wizard, brainstorming the business vision and pioneering the brand. Although the two made a spectacular team, in the end, they didn’t remain close.

The Golden Potential of the Virtual Office

In this day and age, potential clients and investors are not easily impressed.

As consumers, we’ve grown weary of the hard sell and the smooth talker. We’ve seen all the tricks, and they’re not getting by anyone anymore. For investors, it’s the same thing. Talk is cheap; they want to see growth and fast. So if you’re a small company, a startup, or even pre-revenue; don’t make the mistake of printing your home address on your business card.

What’s worse is a PO Box. When someone sees that, they’re going to think “why are you being so inaccessible?”

But offices aren’t cheap and for traditional spaces you have long term contracts to worry about. Is your business at a place where you can commit to being in the same office for five years? Add up the rent for that long – how much does it set you back?

This is a why so many businesses are taking to coworking spaces and office suites. They’re quick, easy, and all set up for you. Plus, they don’t force you into long-term contracts.

But even these options aren’t for every business – especially in the early stages. This is why we provide search and consultation for virtual offices. They’re the cheapest option available and provide you with everything you need in an office.

What’s the catch? The reason virtual offices are more inexpensive is because they provide you with space by reservation. The conference and meeting rooms are yours to book when you need them. But you don’t get the four walls and the desk of a traditional office. You can still work out of the home, garage, or coffee shop; but on your business card you’ll have a prestigious address in a coveted location.

You even get call forwarding, a receptionist, and mail holding.

You can read more about the benefits of virtual offices here. But we thought we’d take the time to let you know just how to best utilize these relatively new assets.

Got an opinion of virtual offices? Have one now and want to talk about it? Post to our Facebook page.

Risky Business: Why Risks of Long-Term Rewards Should Never Trump Short-Term Security

I spoke with the president of a major international engineering company recently and he said that his job depends on a 10% increase in profits every year.

He said it was a shame though because if there wasn’t this pressure to grow, that money could be better spent internally – helping bring in new blood to the workspace and taking more innovative risks. From small offices to fortune 500 companies, this is a common practice. Each new year must be a “success”, otherwise the business is not considered a good one.

But what if we change the meaning of the word “success”? Instead of making it synonymous with profits, perhaps it should be another way of showing achievements over adversity. This sentiment doesn’t come without a logical basis. Risks can be a way of testing new challenges in business and preparing for them should they come without warning. At the end of the year, to prove success the president should be able to display a set of risks taken and discuss them in terms of “what we learned” and “how this can help us in the future”.

Yes, these risks will involve using company profits, but regardless of whether those profits return, the risk must yield some valuable lesson.

Richard Branson, CEO of Virgin, wrote the following about the necessity of business risks in a 2013 article for Entrepreneur:

“One of the great benefits of taking on challenges in your working life is that you and your team learn to confront risk together – and also to lose sometimes, because when you make a good wager, the odds are not going to be in your favor…You need to hone these skills, because you and your team are going to face adversity at some point. No matter what industry you work in, the nature of business is change, and so while you can prepare for every possibility, some new, unexpected circumstance is likely to thwart you.”

Branson goes on to define risks not as whimsy, but as calculated business decisions. This should be rather obvious, but still it’s something that any CEO needs to be reminded of from time to time – especially when the company is thriving.

It won’t matter if you had a 10% growth or a 50% growth if you’re like Blockbuster Video and the entire way media is consumed radically changes. These are the types of challenges that can come without warning. Calculated risks can help educate your company on how to prepare – even if there’s no monetary ROI.

This year, consider how your business is spending its time and money. What will you be doing to better yourself and the company? Are there new ideas circulating? Are you listening to the ones involving radical change? Or are you planning on doing exactly the same thing you did last year?

A 10% increase in profits may seem like a great year, but it can’t compare to a 5% increase coupled with a new avenue of exploration. A business is inherently founded on risk – it would be wise not to sacrifice it for short-term security.

5 New Business Resolutions to Keep for 2014!

Post New Year – that glittery blur will fade and you will be left facing another year with challenges new and old. Perhaps you’ll find yourself thinking about 2013. Regrets? You’ve had a few. But this year will be different.

Follow through with these helpful business resolutions to make your new year unregrettable.

1. Commit to your social media accounts!

Different social media accounts require different levels of involvement, but generally you want to update them regularly (anywhere from twice a day to twice a week). The more you slack off the less exposure you receive. Google has even been known to downgrade social media pages that have not been updated in a while.

2. Make your office an enjoyable place to work!

Have you ever read an article or a study about how workplace décor doesn’t matter? No. Because it does matter. It matters a lot actually. People who feel comfortable where they work are more productive. Spring for the fancy coffee maker! Hire an interior designer! These are costs that will pay off down the road.

3. Redo that out of date website!

A dated website can be worse than no website. In the 21st century, the website is the new first impression for businesses. Make it count. Pay a little extra to get a sleek design and a better user experience.

4. Network!

You always mark down these networking events in your calendar – so how come you never go to them? Oh, because 9 times out of 10 they yield very few valuable connections and leads? You may be right, but that 10th time could make it all worth it. Plus, exposure is exposure. It can never hurt to make your business more well known.

5. Do something different!

The difference between a good business and a great business is that the great business goes the extra mile creatively. This isn’t easy to do and is usually risky – which is why few businesses are great. Think outside expectations and take a leap. This could be a daring new marketing campaign, a ballsy new product, or something no one else has thought of.
While we can’t help with all your new years resolutions, we can help you get an enjoyable place to work. Give us a call and tell us a little about what you’re looking for. We’ll compile a short list of offices, set you up with tours, and even help you negotiate the price.
Have a great 2014!

Virtual Office Company Accepts Bitcoin! Would You?

For those who don’t know, Bitcoin is a form of electronic currency.

Reddit proudly advertises it as “Magic Internet Money”. And despite widespread scoffing, Bitcoin has gone from 1 = $5, to 1 = $700. Still, Bitcoin might as well be worth $0 if no one accepts it as a valid form of currency. Actually, the rarity of Bitcoin has probably been the reason it’s still around. Government regulations were unclear when Bitcoin first hit the market and so the mysterious magical Internet money has since been associated with the purchase of NSFW-type stuff. But all that might change in the near future. One company, not unlike ours, is accepting Bitcoin and making a huge statement in doing so.

The company is called Alliance Virtual Offices. They specialize in the virtual office industry, which is something we do as well. The workspace industry has always been curious about new innovations and ways to use the Internet more wisely for businesses. But this is a huge step!

By accepting Bitcoin, Alliance is doing two things:

1. They’re being very risky – Bitcoin has only been around since 2009 and there is widespread debate about whether this currency will even be around in the next ten years. Plus, the USD to Bitcoin exchange rate is constantly fluctuating. In the last two weeks, Bitcoin lost approximately 500 points. This was due in part to the shutdown of a very large China-based Bitcoin exchange company.

2. They’re being revolutionaries – It is quite possibly a workspace industry first. Alliance is making a statement about the future of currency. They’re saying, We acknowledge Bitcoin not as a novelty or as “play” money for online gambling, but as a valid form of payment.

So we’d like to pose the question to you. Is it right what Alliance Virtual Offices is doing? Should more businesses accept Bitcoin? Please comment on this article on Twitter @TKOfficeSpace or on our Facebook page.

Starting Your Business in Two Places at Once

It’s no secret that cities dominate areas of industry.

If you want to get into publishing, come to New York City. For film, move to Los Angeles. That’s not to say that there aren’t pioneers of industry starting up businesses in Portland or Springfield, but for now it’s safe to say that the old realtor motto, “Location, location, location” still very much applies.

But what if there was a way to have multiple offices for half the price of one? Let’s say one in New York and one in California. I know it seems costly and impractical, but trust me it’s very much what people are doing these days. Imagine your business card with multiple office numbers and addresses. Potential clients and investors would certainly be impressed to see you expanding so quickly. Your presence will be established within multiple communities and your business has the potential to come up more frequently in search results.

No, it’s not a trick. It’s not just paying for a local phone number. It’s actually having an office in multiple cities. Your company’s name will be on the door in two or more office buildings.

It’s called a Virtual Office – although despite it’s name there’s really nothing virtual about it. With a Virtual Office you get: a receptionist, a mailbox address, call forwarding, a furnished conference room professionally decorated, a phone number, wifi, and more. The reason this option is cost effective, especially for startups, is because it’s pretty much everything you need of an office minus…the actual office.

In generations previous, the office served as a way of defining your business. It was often your first impression of a company, and typically a company would stay in one place for many years. Things have changed, and the need for an actual office space is dwindling. A Virtual Office is for the 21st century business.

Unlike a traditional office, a Virtual Office has a short lease term. Whereas if you were going to move to a major city and sign a lease, you were expected to be committed for five years (sometimes more!), a Virtual Office provides you with immense flexibility.

With thousands of new businesses starting every year, the choice to have a Virtual Office is definitely on the rise. Some companies opt to have one central location and then multiple Virtual Offices scattered throughout the country.

We can help you decide if a Virtual Office is right for your business. Just give us a call at 888-282-8555.