How Physical Office Space Can Grow Your Business

Physical office space isn’t just a sign that your business is growing. It can actually help you grow in several ways.

The mark of a business owner and entrepreneur is hours spent every day obsessing over the growth of your business.

There are plenty of ways to do that. More sales, obviously. Reduce costs, for sure. You might change your marketing message to attract new customers, move into a new vertical to capture a certain type of business, or develop a strategic partnership with another company. Hey, you might even pivot to a completely new industry! Those are all great, measurable tactics.

But it’s important to consider the unmeasurables: the little improvements to your business that can’t be quantified, but have an undeniable effect on your productivity and success.

Many businesses categorize office space as an expense. Well, as far as your accountant is concerned, an office is an expense, but you shouldn’t look at it that way from a strategic point of view.

Consider office space an investment. It’s not just a sign of growth. It can also be a cause.

Download our free resource: Why You Need a Physical Place for Your Clients and Customers to Visit

Interaction and Collaboration are Easier in Person

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We live in a world where communication is easy. You probably rely on tools like email, Slack, Skype or Trello to work with your team. There’s no doubt they give businesses plenty of flexibility. You can hire talent in another country and stay productive during travel or inclement weather.

But online tools aren’t perfect. There’s always something missing: The human element.
Collaborating with your team is far easier when everyone is in the same room. A majority of information is lost when we are forced to communicate through text or voice-only.

In 1971, psychologist Albert Mehrabian concluded that a significant component of all communication is nonverbal – especially pertaining to emotions. Mehrabian estimated that verbal communication only accounts for 7% of the information we’re trying to share when we communicate our feelings. Trying to pass emotion through your Slack channel is virtually impossible, no matter how adept you are with emojis. 🙂

“The beauty of communication is found in the nuance that’s only felt in face-to-face conversations,” says Mina Chang, CEO of humanitarian group Linking the World International. A lack of in-person communication can be damaging, she says, as team members “miss out on the reasoning behind decisions, making them less likely to engage. What’s more, it’s easier for them to feel less accountable. When making any kind of request, the probability of getting your desired answer is greater when you have a face-to-face meeting.”

According to a Cisco report, business leaders believe that in-person collaboration resolves conflicts (work and personal) and generates relationships for long-term success. Executives say that face-to-face meetings are important for project kick-offs, strategy sessions, coaching, crisis management, and contract agreements. (Check out this information for more on the study: The Power of In-Person.)

There’s no argument that the most effective teams are made of people who know each other well; people who spend a lot of time with one another. You and your team need to be emotionally invested in your company’s mission. That type of dedication requires solid relationships that just won’t form on Skype or Google Hangouts.

Plus, in-person communication is faster. Email and chat isn’t truly instant, and they’re both easy to ignore. A question across the table or check-in at the watercooler will keep your business moving.

Office Space Makes You Seem “Bigger”

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Perception is everything, right? Your clients and customers want to partner with a business, not one guy working out of his spare bedroom or a remote team that only meets monthly at a Starbucks.

Every business tells a few white lies to make the company seem bigger than it really is. You probably referred to your company as “we” and “the team” when you were still a solo founder. Or maybe you excused yourself for “a big meeting” when there was no such item on your schedule. A lot of small companies even pay for a post office box just so mail isn’t sent to someone’s home address.

There is a percentage of customers who are comforted by the perception of size. Their anxiety is alleviated by the success of their partners. They want somewhere to visit. They want to see your name on something – a sign, a door, anything!

B2B strategy and marketing consultant Lisa Shepherd says, “Risk-averse buyers regard size and an established market presence as bywords for credibility and reliability.”

An office makes your clients feel stable, like they have put their trust in the right place. A business who has gone through the trouble of setting up their own place in the world is less likely to run away with their money. You could have millions of dollars in the bank and a library of intellectual property, but some people just won’t do business with you unless you have an office.

Furthermore, office space improves your employees’ perception of the company. An office is grounded. It makes the business tangible. They can say “Here is where I work.” When they step into their new office space for the first time, they’ll have a real understanding of how well the business is growing and a desire to keep themselves a part of it.

If you’re looking for more ways to make your small business seem bigger, check out Secret Entourage’s list: 50 Tips To Make Your Small Business Look Bigger.

Networking is No Joke

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Have you ever wondered why similar businesses group together? Why is Silicon Valley a tech haven? Why do financial firms clamor for space on Wall Street?

It’s because we prefer to do business with people we know. We’ll even pay a premium to give business to our friends or someone proven.

John Swanciger, CEO of Manta (a small business advocate organization), says “New and aspiring business owners need to network to gather as much information about prospects, competitors and the industries they are targeting in order to make the strategic decisions that will set them up for success.”

Conferences and trade shows only take you so far. If you want to really meet the right people, you need to plant yourself in the midst of complementary businesses.

Don’t get me wrong – I’m not saying you should move to the hotspot in your industry. That might be many states away and unfeasible. However, many parts of the country have business districts where you’ll find like-minded entrepreneurs who also want to grow their business.

You may not be within driving distance of your industry’s titans, but maybe the accountant down the hall will trade advice for lunch. Maybe you’ll hire the marketing agency upstairs, or merge with the development firm across the street. Introduce yourself in the area, make friends, and always steer the conversation towards what you do.

The possibilities are endless, you just need to meet people. You can’t do that from your home office.

Oh, but make sure you investigate the area well when you view potential office environments. Find out who works nearby and how they might help you in the future.

Download our free resource to learn why you need a physical location for your clients and customers.

Over to You

Like I said before, office space boosts the unmeasurables. You can’t drop them into an equation, but an office makes your business credible, reliable and successful. Those feelings will resonate with other people (even subconsciously) to empower your business.

So what’s holding you back? Start your office space search today.

On A Mission For The Best Money Exchange App

Smartphone-Apps

Last weekend, Nicola went camping in the Berkshires with a group of ten of her friends.

Someone bought groceries, a couple others drove, and another one paid for the campsite. Instead of engaging in an awkward conversation about who-owes-who-what, writing checks, and making ATM stops, Nicola’s friends “charged” her and the others whatever amounts they owed through a money transfer app called Venmo.

It’s programs like Venmo, PayPal, Square Cash, and Google Wallet that have quickly become the norm for casual payments. Instead of asking a friend to “spot you”, we’re now whipping out our phones and opening up a virtual wallet app. In 2013, there were $235 billion of transactions made through online payment systems. Gartner technology analysts estimate that there will be $720 billion of transactions through money sharing programs by 2017.

With news of the iPhone 6 featuring the Apple Wallet, an app that is partnering with Visa, Mastercard, and American Express to allow its user to make retail purchases with just the stroke of a finger, we at Turnkey Office Space have decided to evaluate our favorite money exchanging apps.

PayPal. For being the oldest payment service on the block, PayPal certainly spends a lot of time on the sidelines. Probably because the program is mostly associated with business transactions and its 2.9% +$0.30 fee it charges its pay-ers. As of late, the company has been stepping up its retail game. Over the last several months, PayPal has been partnering with eateries and small business and offering their customers discounts on their products if they pay using the app. It’s also the only service of the 4 available for Windows Phone.

Square Cash. This is the only money-exchanging app that requires only the pay-er to have an account. Square Cash and Venmo are the only programs that don’t have a service fee for debit card payments.

Google Wallet. Perhaps the most fickle of the four, Google Wallet is attached to your Gmail address and requires answering several security questions. Wallet lets you pay with credit card, which Square and Venmo don’t, but it charges 2.9% for every debit or credit card transaction.

Venmo. A Twitter-esque social media feed and check cashing center is how Venmo defines itself. When signing up, the service gives you the option to link up your Facebook profile and add “friends”. You also have the option to make your transactions public or for “friends only”, so others can check out and “like” your transactions.

Everybody Needs To Move To Oklahoma City And Start A Business

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Minimal income tax. Low-cost of living. The two things that every fresh-faced entrepreneur wants to hear.

Furnished, business ready office suites at cheap and reasonable rates? Sounds too good to be true! Not in Oklahoma City! To say business is booming in Oklahoma City would be a drastic understatement. Status reports that there are more than 100 new small startups cropping up every month in The Cinderella City. With only 4.4% unemployment, ranked as number 4 on Forbes’ “Manufacturing Boomtown” list, listed as no.1 for economic strength in The Business Journal’s list, and no.1 in CNN’s book of “Most Business-Friendly Cities”, what is stopping anyone from moving to Oklahoma City? According to CEO of the Greater Oklahoma City Chamber of Commerce, Roy Williams, people are drawn to OKC for a variety of strongreasons. “It’s relatively easy to start up a business here. The revelatory environment, the access to capitol and the technical assistance. Small business development assistance – those type of infrastructure capacity and resource are here.” He says.

Oklahoma City is rich with culture – after you’ve landed in Will Rogers Airport, it may be difficult to believe you’re truly in The Midwest. Jazz and blues bars line downtown’s art-deco stylized streets. The Oklahoma City Museum of Art contains the most comprehensive collection of Dale Chihuly art work, including his 55-foot tall glass sculpture. From the deadCENTER Film Festival, to the abundance of American Indian organizations and shops (Oklahoma has 38 sovereign tribes), to the Bricktown Water Taxis, and across the way to Prosperity Junction, a 14,000 square foot replica of a 20th century cattle town – there is no shortage of fun and excitement in Oklahoma City.

Renting and owning real estate is a breeze in OKC. The city has some of the most affordable luxury apartments in the country. Executive suites start at $400 and many feature a variety of amenities – including but not limited to phone answering reception, office machines, internet, and cleaning services. Due to its low cost of living, Oklahoma City is also one of the country’s biggest hubs for recent graduates. For those who fear Oklahoma’s obesity rates, take a look at Mayor Mick Cornett’s “This City is Going on a Diet” project. In 2007, Cornett “challenged” the city to collectively lose 1,000,000 pounds. With nearly 50,000 participants and 8 years later, the city reached its goal. During the challenge, the city built new sidewalks and added 100 miles of bike trails to encourage citizens to be more physically active in their daily life.

Turnkey Office Space Releases Statement on High Growth Industries in 2014

As a leading countrywide online search service for businesses in need of office space, Turnkey Office Space recently released a statement commenting on the supply and demand of office space for High Growth Industries in New York City.

Turnkey Office Space, an office space search service, recently released a statement commenting on the need for open-plan, collaborative, Class B and C office spaces in New York City for High Growth Industries (HGIs). Company executives believe that due to a booming first quarter economy in New York City, the predicted growth of HGIs will indeed occur.

According to a May 28, 2014 Staten Island Live article titled, “New York City economy thriving, city comptroller says,” by Maura Grunlund, the highest number of New Yorkers are currently employed since 2000, leading to a “booming commercial real estate market.”
Co-founder Jonathan Bachrach believes that this recently reported growth is moving at a much faster pace than expected. “When the
‘Commercial Real Estate Competitiveness Study’ was released by late last year there was a prediction of business growth but, we never expected to see growth like this. With New York City’s economy growing faster economically than the nation’s, there is real concern for the HGI commercial real estate space.”

Bachrach, who is referencing a past December 2013 study titled, “Commercial Real Estate Competitiveness Study”, prepared by Alvarez & Marsal Real Estate Advisory Services and JRT Realty Group, Inc. for the New York City Economic Development Corporation, believes HGIs will represent the majority of growth for office space in major cities such as New York over the next 10 years. With the first quarter reports, he sees the results of this study being significantly accelerated.

According to the study, HGIs are broken up into 7 sectors: Healthcare, Education, Technology, Advertising, Business Services, Consulting, Non-Profit, and R&D. These sectors are projected to account for 60% of growth in total office space demand between 2013 and 2025.

Bachrach believes that with this recently reported first quarter growth, the demand for Class B and C office space will increase quicker than expected. “A lot of High Growth and tech firms are still in the early stages of their growth and are thus preferring class B and C spaces as opposed to higher end office space typically used by the Finance, Legal Services and Accounting sectors,” exclaimed Bachrach. “A company in a growing industry is not going to plunge straight into the best building in the area. Think about tech start-up companies; they are actively growing, but still have a certain level of risk.”

The study also found that New York City could experience a demand-supply gap in the future as real estate developers may decide to build more residential buildings over commercial buildings due to more favorable returns. While the industry has not yet reported this after first quarter, Bachrach believes that this, along with the financial status of most HGIs, will lead to a shift in what the traditional office space looks like.

To compete for top millennial talent, companies are also changing their mindset on what the office looks like, according to a November 10, 2013 article by the New York Times titled, “Embracing the Millennials’ Mind-Set at Work.” HGIs are meeting the demands of millennial workers by building out these class B and C workspaces to offer more collaboration.

“Open-plan, collaborative build-outs are increasingly becoming the norm for high growth startups and tech firms,” said Bachrach. “Since these industries are projected to represent the majority of growth in demand for office space in the future, the tendency toward the collaborative, co-working-type build-out is likely to continue.”

About Turnkey Office Space: Turnkey Office Space is a countrywide search and consulting services for companies seeking office space. They specialize in office suites, virtual offices, and co-working spaces. Turnkey can be reached via their websitehttps://www.turnkeyofficespace.com and by phone at 1-888-282-8555.

The Business Friendship: Success Stories

Some of the world’s most established and prosperous businesses were the brainchildren of true blue friendships.

Two close friends come together with a similar vision and drive… and boom! History is made. Is it always a good idea to go into business with a pal, maybe not? But we at Turnkey Office Space are optimistic people, and have churned out a list of some of the country’s best and brightest duos-turned-high-flying-entrepreneurs.

Ben Cohen and Jerry Greenfield of Ben & Jerry’s Ice Cream. The two both grew up in Long Island and were best friends from middle school. They idea of an ice cream business was conceived during gym class. After college and a series of random jobs, the two decided to take their adolescent dreams by the reigns and open up shop. In 1978, they took an ice cream making course by mail, put down a $12,000 deposit on a renovated gas station in Burlington, VT, and opened up ‘Ben & Jerry’s Home Made’. Who would’ve predicted that churning milk by hand could eventually lead to entrepreneurial stardom?

Evan Williams and Biz Stone of Twitter. Stone grew up in the middle-class suburbs of Wellesley, Massachusetts. He dropped out of college twice, then started a popular blog which eventually landed him a job at Google. It was there that he met future Twitter co-founder, Evan Williams. Williams comes from similar roots, specifically Clarks, Nebraska a tiny farm town. He also dropped out of college, taught himself how to code and took a development job in Silicon Valley. Along with Jack Dorsey, the three conjured up the fastest marketing and social tool the global interwebs have ever seen: Twitter.

Steve Jobs and Steve Wozniak of Apple. The tried and true tale of two friends running the world, we know it’s an obvious one but had to include it our list. Wozniak and Jobs first met while Wozniak was an undergraduate at UC Berkeley and Jobs was in high school. The two bonded over their mutual fascination for “electronics and pranks”. Wozniak was the designer and engineer, devising the hardware, circuit board and operating system for Apple I. Jobs was the marketing and development wizard, brainstorming the business vision and pioneering the brand. Although the two made a spectacular team, in the end, they didn’t remain close.

Turnkey Office Space Releases Statement: Brooklyn in Need of Executive Office Suites

Turnkey Office Space has witnessed an increase in demand for executive office suites in the Brooklyn area.

Turnkey Office Space, a leading NYC online search service for businesses in need of office space, has experienced an increased interest in executive office suite facilities, most often found in Manhattan, Westchester, Long Island and other major cities within the United States.

Co-founder Jonathan Bachrach claims Brooklyn is a popular place for startups and as the demand increases businesses will continue to seek business space in the up-and-coming borough. While Brooklyn offers a variety of co-working locations, a style of work that involves a shared working environment for workers who are usually not employed by the same organization, businesses are looking to establish roots in Brooklyn with executive office suites.

“Startups in Brooklyn are often young, forward-thinking companies and organizations that would be great tenants for some of the modern office build-outs we are seeing from executive suite providers in Manhattan and other major cities in the country,” says Bachrach. “The problem is these companies do not want to be in Manhattan; they want to be in Brooklyn. With the trends we are experiencing, Brooklyn may become something like the next Silicon Valley in the near future.”

Writer Tucker Reed, of Business Insider, agrees in his recent January 26, 2014 article titled “Why Brooklyn is the New Mecca for Fledgling Tech Startups.” According to the article, an influx of startup businesses has opened in Brooklyn allowing neighborhoods within the borough to flourish. Companies located in Brooklyn can maintain a “live-work lifestyle,” which encourages “collaborative, creative environments.”

Due to the popularity of Brooklyn for businesses, the Brooklyn Tech Triangle has developed. Home to already more than 500 companies, the initiative is spearheaded by local economic development organizations in Down Under the Manhattan Bridge Overpass (DUMBO), Downtown Brooklyn and the Brooklyn Navy Yard and a taskforce of public and private stakeholders and tech firms which have already made Brooklyn their home. According to the Brooklyn Tech Triangle website, over the next two years, business in Brooklyn is expected to grow to support nearly 18,000 direct jobs and 43,000 indirect jobs.

“Between the success of the Brooklyn Tech Triangle and the surplus of enquiries we are receiving from business owners, we strongly believe Brooklyn would be a great place for executive suite providers to build out spaces,” said Bachrach.

Executive Office Suites are furnished offices with flexible lease terms that are turnkey and ready-to-move into. They can also be called serviced offices, shared office space, flexible office space, etc. Executive Suites are office centers that rent out private offices and have shared amenities on the floor such as conference rooms, a receptionist, lounge/break area, TVs and more.

About Turnkey Office Space: Turnkey Office Space is a countrywide search and consulting services for companies seeking office space. They specialize in office suites, virtual offices, and co-working spaces. Turnkey can be reached via their websitehttps://www.turnkeyofficespace.com and by phone at 1-888-282-8555.

Best Underdog Cities For Your New Office

Is the high cost of living getting you or your business down?

Dreaming about relocating but not sure of where to? The US is abundant with cities and towns that’ll welcome your blossoming business with open arms. We at Turnkey Office Space have the low-down on what under-dog cities will serve your venture best, check ‘em out!

Austin is a fun, eclectic gem of a city. Rent is cheap, and office space is even cheaper. In a city whose former mascot was a middle-aged cross-dresser, options for entrepreneurship are endless. The annual South by Southwest Festival brings every corner of the media industry together, and it’s the perfect place to promote your budding startup. From 2008 to 2013, employment grew a whopping 13.7%. Since Austin is relatively small and land-locked, competition isn’t crazy either. All inclusive, single person office suites in Austin start around $450 per month.

San Diego. Recently Forbes declared San Diego the top city to start a small business. San Diego is home to only 2 Fortune 500 companies and its small business population makes up most of its total business. San Diego isn’t the place to climb the corporate ladder to launch a global venture capital firm, hence this is why small to medium-sized cities thrive in The City of Motion. All inclusive, single person office suites start in San Diego around $650 per month.

Denver. The most popular industries in Denver are aviation, broadcasting, health care and energy, and each contain realms of possibilities for your new business to thrive and connect. According to Adam Sloss, executive director of the Denver Metro Small Business Development Center, Denver is always excited to welcome new business, “When you show up here, there’s always open arms with the new folks. So when a young entrepreneur comes here, we give them a support network and say, ‘we really want you to be successful,’ and that’s something that’s really rare.” All inclusive, single person office suites in Denver start around $650 per month.

Oklahoma City. CNN calls Oklahoma City “a haven for entrepreneurial risk takers”. The Cinderella City has the second lowest median rent in the country! Many local entrepreneurs were former oil and gas workers who are very eager to bring new industry into the city. Today, Oklahoma City is one of the top destinations for biomedical research and science startups. All inclusive, single person office suites in Oklahoma City start around $550 per month. Virtual offices start around $150.

The Glare of the Google Glass

In the realm of wearable technology, Google Glass is king.

It was almost a year ago that the single lens visor, which functions as a computer became selectively available for purchase at the mere price of $1500. Although it has yet to gain mass popularity, it has certainly drawn great amounts of both controversy and praise.

The Google Glass, like a smartphone is a mobile internet device and phone, however it is controlled solely by voice commands and a mini touchpad located on the side band. Instead of speakers, there is a bone conduction transducer inside the earpiece that sends correlating vibrations of the audio playing. Currently, it’s only distributed through a test group called the Glass Explorer Program, which requires either an invitation or completing an application. If selected, Explorers still have to shell out the $1500 but they get the privilege of considering themselves vital participants in the beta product’s test phase.

In the Bay Area, Google Glass’s birthplace, the schmancy eyewear has received mixed responses. Several Oakland and San Francisco food establishments have already protested the presence of the Glass. There have been a few police-involved disputes where bar staff has explicitly and vehemently demanded Glass wearers to leave. One Glass Explorer/journalist, Sarah Slocum, says she was verbally assaulted at a Molotov, a dive bar in the heart of city, when she donned her Glass. Another Explorer was physically ejected from Telegraph, a bar in Oakland, after refusing to remove his Glass. Since then, other proprietors have declared preemptive bands on the Glass.

To many non-glass wearers, the contraption is perceived as threatening, aggressive and a little creepy. It’s suspicious that Glass wearer just needs to wink to take a photograph then open the contraption’s facial recognition app to procure a stranger’s essential details. The Glass’s awkward tiny lens, its quiet ability to record, its price tag, and it resemblance to Star Trek’s Lieutenant Commander Geordi La Forge’s VISOR are all viable reasons to why people are judging this slow yet discernibly powerful movement of Google Glass-ers.

Much of the controversy is very reminiscent of when smartphones first became a commodity. The fear that anyone could whip out their phone, snap a photo, and post it to social media is now archaic notion. Today, we’re all constantly pointing and shooting, posting and sharing that rarely do we worry about our personal lives being exposed to a crevasse of internet danger. Will our qualms about Google Glass have a similar demise? Is the Glass really that much more of an invasion of privacy than a smartphone? Or is it just perturbing to see an authoritative piece of technology protrude so unabashedly from another human’s face?

In New York City, reactions to the Google Glass have been much tamer. Some people are taking advantage of its versatility and using it to facilitate artistic endeavors. A group of young filmmakers used the Glass to film a documentary that examines the distinct Caribbean and Hasidic cultures of Crown Heights. Different members of both communities spent time recording their lives with the Glass; each delivering a unique and intimate perspective on these typically unsung cultures.

Organizer of Bushwick Open Studios, Samantha Katz started a video series called Gallery Glass, which showcases various artists working
while wearing the Glass. The experience gives artists and the audience a real-time fish-eye lens-like perspective of the creative artistic process.

However, not all of New York is on board with the face gadget. Assemblyman Felix W. Ortiz, of Brooklyn, is spearheading legislation to outlaw the use of the Google Glass while driving. Even though the Glass can act as a GPS and can take messages and make calls without diverting the wearer’s vision, it’s still a monitor that bares the potential to distract its user behind the wheel. Yet, as distracted driving accidents are on the incline, wouldn’t it be wise to investigate the Glass’s safety factors more? After all, the screen is clear and provides legible and oral directions that would probably be less distracting than always glancing at a piece of paper or your phone for directions. There has even been an app invented to prevent sleepy Explorers from falling asleep at the wheel. It’s called DriveSafe, and sets off an alarm whenever it senses that its driver might be starting to doze.

For workplaces, the Google Glass could forever transform the rate, speed, and quality of productivity. Questions at meetings could be answered the moment they’re asked. The role of the scribe will be replaced by the Glass’s note taking app. The device will expedite research, conduct rapid image searches, and be able to intercommunicate information faster than email. It’s only a matter of time until the Glass takes a prominent place in business life, and when it does, the system of work as we know it will be completely revolutionized.

Risky Business: Why Risks of Long-Term Rewards Should Never Trump Short-Term Security

I spoke with the president of a major international engineering company recently and he said that his job depends on a 10% increase in profits every year.

He said it was a shame though because if there wasn’t this pressure to grow, that money could be better spent internally – helping bring in new blood to the workspace and taking more innovative risks. From small offices to fortune 500 companies, this is a common practice. Each new year must be a “success”, otherwise the business is not considered a good one.

But what if we change the meaning of the word “success”? Instead of making it synonymous with profits, perhaps it should be another way of showing achievements over adversity. This sentiment doesn’t come without a logical basis. Risks can be a way of testing new challenges in business and preparing for them should they come without warning. At the end of the year, to prove success the president should be able to display a set of risks taken and discuss them in terms of “what we learned” and “how this can help us in the future”.

Yes, these risks will involve using company profits, but regardless of whether those profits return, the risk must yield some valuable lesson.

Richard Branson, CEO of Virgin, wrote the following about the necessity of business risks in a 2013 article for Entrepreneur:

“One of the great benefits of taking on challenges in your working life is that you and your team learn to confront risk together – and also to lose sometimes, because when you make a good wager, the odds are not going to be in your favor…You need to hone these skills, because you and your team are going to face adversity at some point. No matter what industry you work in, the nature of business is change, and so while you can prepare for every possibility, some new, unexpected circumstance is likely to thwart you.”

Branson goes on to define risks not as whimsy, but as calculated business decisions. This should be rather obvious, but still it’s something that any CEO needs to be reminded of from time to time – especially when the company is thriving.

It won’t matter if you had a 10% growth or a 50% growth if you’re like Blockbuster Video and the entire way media is consumed radically changes. These are the types of challenges that can come without warning. Calculated risks can help educate your company on how to prepare – even if there’s no monetary ROI.

This year, consider how your business is spending its time and money. What will you be doing to better yourself and the company? Are there new ideas circulating? Are you listening to the ones involving radical change? Or are you planning on doing exactly the same thing you did last year?

A 10% increase in profits may seem like a great year, but it can’t compare to a 5% increase coupled with a new avenue of exploration. A business is inherently founded on risk – it would be wise not to sacrifice it for short-term security.

5 New Business Resolutions to Keep for 2014!

Post New Year – that glittery blur will fade and you will be left facing another year with challenges new and old. Perhaps you’ll find yourself thinking about 2013. Regrets? You’ve had a few. But this year will be different.

Follow through with these helpful business resolutions to make your new year unregrettable.

1. Commit to your social media accounts!

Different social media accounts require different levels of involvement, but generally you want to update them regularly (anywhere from twice a day to twice a week). The more you slack off the less exposure you receive. Google has even been known to downgrade social media pages that have not been updated in a while.

2. Make your office an enjoyable place to work!

Have you ever read an article or a study about how workplace décor doesn’t matter? No. Because it does matter. It matters a lot actually. People who feel comfortable where they work are more productive. Spring for the fancy coffee maker! Hire an interior designer! These are costs that will pay off down the road.

3. Redo that out of date website!

A dated website can be worse than no website. In the 21st century, the website is the new first impression for businesses. Make it count. Pay a little extra to get a sleek design and a better user experience.

4. Network!

You always mark down these networking events in your calendar – so how come you never go to them? Oh, because 9 times out of 10 they yield very few valuable connections and leads? You may be right, but that 10th time could make it all worth it. Plus, exposure is exposure. It can never hurt to make your business more well known.

5. Do something different!

The difference between a good business and a great business is that the great business goes the extra mile creatively. This isn’t easy to do and is usually risky – which is why few businesses are great. Think outside expectations and take a leap. This could be a daring new marketing campaign, a ballsy new product, or something no one else has thought of.
While we can’t help with all your new years resolutions, we can help you get an enjoyable place to work. Give us a call and tell us a little about what you’re looking for. We’ll compile a short list of offices, set you up with tours, and even help you negotiate the price.
Have a great 2014!